Sunday, 21 May 2017

Corporate Business Card Designs.

For my own corporate business cards, I wanted them to relate to my project but not in an obvious way. Therefore, I chose to create my business cards based on the colours used in my project and theme. As my project is based around 1960s beach I chose two colour schemes to work from. The first being bright and colourful like I feel the 1960s were, to portray this I chose bright oranges, reds and yellows. My other colour scheme is based on the beach side of my project, therefore I chose different blues and greens.
Inspired by watercoloured backgrounds I have seen before, I used the different colour schemes to create a wash on a plastic wallet, I then placed a business card sized piece of card over the top, removing it to create a blended pattern. I also tried the same process with coloured marker pens. I found then when placing the card over the pen wash, the pattern I desired worked better if I then moved the card around over the top, if I did not do this, it created a dotted look, which I did not like as I think it looks boring and unprofessional. I feel that the marker pens worked a lot better than the watercolours did as they were a lot more brighter and blended better too. My favourite out of the two are the orange and yellow pieces as I deem they work a lot better together and blend more than the blue and green cards did. 


As I wanted my business cards to be of a decent quality, I had them professional made on vista print. Before I uploaded my designs to have them made, I looked through their templates to see if there were any similar that I could choose from. These are two examples of business card templates that were similar in pattern and colour to my own.
For the front of my business card, I felt it needed a logo to go along with my name and chosen subject. I wanted something related to my theme to make the business cards more personal. After coming up with ideas such as a beach setting, bucket and spade and umbrella, I decided on using a deckchair as I felt it looked the most professional as well as relating the my beach theme. I used a clip art image, removing its background on photoshop and pasted it onto my designs. On the back of my business cards I included my name and chosen subject, as well as all my relevant contact details. I experimented with using more clip art to go along side my contact information as I really liked this idea in other examples I have seen.





Out of the two examples, I chose to print the blue watercoloured one. Even though the common one people liked was the orange one, I felt that the blue related better to my theme and people would understand it more. When editing my cards, I removed the '3D Design' from the front as the dark blue it crossed over made it very difficult to read, so I deleted it, put it on the back and made the name and logo central. I would have preferred to have had my font white to make it easier to read, but as the deckchair was black and could not be changed, it did not look right having the font and logo separate colours. However, I do think that the black font does make it look more professional. I am very pleased with my business cards as they do look very well made and do relate to my project even though it is not very obvious like some I have seen.




No comments:

Post a Comment